Creative Direction, design, illustration

FARIDA, the indian rendition of frida

Envisioning FRIDA with Indian Aesthetics

Envisioning Farida – Indian rendition of Frida

TV and Bollywood actress Roshni Chopra contacted us to envision and Illustrate the mascot or heroin of the spring summer collection of her resort wear brand ‘Roshni Chopra Design’ . The idea was to make an Indian rendition of Frida. The collection is called ‘Farida’ and the garments were designed keeping mind the sensibilities of Frida and her aesthetics with an Indian twist.

We made a bunch of sketches and collaborated with Roshni Chopra and her team to ensure that it meets the vision. After a few iterations we came up with the mascot we loved and which exhibits the vision of the collection beautifully.